Social Media Marketing Associate

Toronto, ON

Social Media Marketing Associate 

Job Description

• Develop and implement a community-focused social media strategy to boost brand awareness and drive engagement across company communities. 
• Manage and oversee multiple social media platforms, with emphasis on LinkedIn, Instagram, Facebook, TikTok, and YouTube, taking full ownership and ensuring daily activity. 

• Proactively engage with customer comments and messages in a professional, timely manner, identifying opportunities to build a positive, active community. 

• Develop, maintain, and post from a monthly social media content calendar that aligns with the brand's strategic goals and audience engagement objectives. 

• Collaborate with central brand marketing and growth teams to align social media strategy with broader business goals.  

• Create and repurpose original, high-quality content (e.g., text, images, videos) that aligns with brand voice and objectives, fostering engagement and growth, with a willingness to appear in videos as needed.  

• Track and analyze social media performance, leveraging metrics to refine strategies that drive community engagement and expansion. 

• Closely monitor pay-per-click (PPC) ad budgets and provide detailed performance reports. 

• Stay current with social media trends and technologies, identifying new opportunities for growth and community building. 

• Plan and facilitate community-focused events and initiatives, such as social media contests, online discussions, and other interactive experiences. 

• Assist with front and back-end web development as needed for social media and related tools. 

• Support the creation and modification of existing marketing documents when required. 

• Provide French translations upon request. 

• Perform additional marketing associate tasks as needed.  

Qualifications: 

• Post-secondary education or equivalent experience in marketing, business, or a related field. 

• Minimum 1 year of experience in social media marketing, content creation, copywriting, or a similar field. 

• Hands-on experience with content creation, including photography, videography, and editing. 

• Comfortable appearing on camera; may be required to participate in videos. 

• Experience with social media tools like Hootsuite, Canva, Adobe Creative Cloud, CapCut, and Meta Business Suite is an asset. 

• In-depth understanding of social media platforms and current best practices. 

• Self-driven with the ability to work independently, focused on achieving results. 

• Strong written and verbal communication skills, with a creative approach to problem-solving. 

• Excellent interpersonal skills for presenting ideas, pitching concepts, and collaborating effectively with team members.  

• Ability to manage multiple projects simultaneously, meeting deadlines while adapting to changing priorities. 

• Experience in the B2B dental/health sector is an asset. 
• Some occasional travel may be required as part of the role. 

If available, please include a portfolio.